Design Shop – the most important details
Think about scaling an design shop in advance.
The design shop is usually strongly influenced by the product line represented in it. However, very often the Internet sellers, who have achieved success and started expanding the product range, belatedly realize that the name and design chosen by them once were thematically linked to the set of products they sold at the start of their business.
• OTHER WORDS, DESIGN AND RELATED TITLE / WEB ADDRESS OF AUDIENCES DESIGN SHOP ARE EXTREMELY NARROWED, SPECIFIC – AND STRONGLY HARD TO ADD IT EVERYTHING MINIMES ARE LEARNED IN MINIMUM SPECIFIC – AND IT IS HIGHLIGHTED TO APPLY EVERYTHING WITHOUT MINIMES •
So, connect such an design shop and choose such a name and web address – which are relatively neutral, allow any expansion of the range, allow access to another customer segment (more elite or more economical than before). But, all the same, they clearly hint to the buyer, which market directions you are in, and in which sphere you act as an expert.
Banners – not for beauty, but for use.
A banner is a large image at the top of the store pages that can advertise products or promotions. A bright banner is intended not only to stop the glance and cause pleasant emotions to the customer – you should add a link to the banner that will lead to the top group or product; or what the seller advertises; on the section with the shares; on a blog article or news story.
We recommend placing a banner not only on the main page, but also on the pages of sections and other pages of the site. And add a link to them.
Make a spectacular Showcase with current data.
The group of goods issued by direct entry to the Home Page of the site is called Storefront. Products in the Storefront are the hallmark of your design shop. According to statistics, the main page is the most visited site, so it is important to place on it the announcements of the most “delicious” of your products.
A big problem in the Storefront is products that are not available (not only those that are marked by oversight as being available – but also honestly marked as missing), as well as irrelevant prices and positions that are strongly inappropriate to the current season.
• OWN, INACCURATE PRICES AND GOODS ARE A PROBLEM AND IN ANY NATURAL FASHIONAL STORE – BUT WITH A SHOWER PRODUCT ANY PROCOL NANOSIT WHERE THE BIG DAMAGE SALES AROUND THE PRODUCT ANY OTHER NANOSIT WHERE THE BIG DAMAGE SALES ARE THE GREAT DAMAGE NANOSIT WHERE THE GREAT DAMAGE SALES ARE OUR SUBJECT TO ANY OTHERS •
Remember that a visitor only needs 90 seconds to decide whether to buy on this site or go to the next. Therefore, in the Storefront it is worth displaying the best offers, choosing the most professional photos for their previews. Agree that even daily checking two dozen Storefront goods is not difficult.
Use the Promo Panel web application.
Often, companies that have a website run into a problem: how to convey important information (say, about promotions, high-profile updates, a rare product) to any buyer — regardless of the page from which a person gets to the site from search, advertising, bookmarks
We have a solution: for this through information, use Propomanel. This is a long plate with information and a call-to-action button, which is displayed above the site header on all pages where a potential client will notice it.
Add to Promopanel a link to the promotional group of products, to sales hits or to the information page on your site.
Use the Vacation and Holidays web application.
Do you have periods when you cannot process orders and messages promptly? Typically, this vacation – both long-term and short, holiday, at your place or at the most important employees. To avoid customer dissatisfaction about the sagging response from you, not to mention the non-operational delivery – connect the Web application Holidays and holidays.
• NOW YOU CAN SPECIFY THE DAYS TO WHICH ORDERS AND MESSAGES WILL BE DISABLED DURING A LONG-TERM ABSENCE •
By connecting the application and adjusting the work schedule to your needs, you can avoid such unpleasant moments as lowering the additional rating for the service, hiding the company from the marketplace catalog or negative feedback about the company from customers whose orders and messages did not receive your reaction.
Use the web application Share with a timer.
It’s simple: the buyer sees the countdown until the end of the action of the action – and understands that if you postpone the purchase, you can miss the benefit.
Increase transaction receipt – add related products.
Increasing the sales receipt, that is, selling more than one product – for which the buyer went to the site – is beneficial not only economically, but also psychologically. The buyer is then more inclined to trust the outlet in which he spent more money – unless, of course, he spent it not in vain: that is, the product and service were at their best.
• THE BEST WAY TO INCREASE THE TRANSACTION CHECK – OFFER TO BUY WITH THE SECOND GOODS THAT IT CAN BE SELLED TOGETHER IN THE KIT •
The offer of such related products is not only capable of selling another product, but also shows concern for the convenience of the buyer: introduces him to products that he himself would not have looked for in your store or would have searched for quite some time.
Most often, people are looking for a certain product, but if you offer them a ready-made “kit” with related products and, possibly, a discount, this will serve as a call for purchase!
Choose a template with tabs.
Tabs tabs in Premium Designs (special clickable menu items under the product image, by clicking on which you can reveal the characteristics and other parameters of the product) – one of the popular ways to save space on the pages of design shop.
They are good in situations when it is necessary to place bulk information on the product page, using as little space as possible. With the help of tabs, additional information looks compact and concise:
Firstly, all the designs of online shopping templates are good – but the Premium-series is the best. It is in them that all the current functionality is implemented; in other designs there are no opportunities for marketing, assortment management, sales organization.
Secondly, remember: with quality content, the design works even better. Good own photos of the goods; not copied from competitors, but descriptions created by copywriters; pertinent irony and humor; creative promotions; useful authorial non-marketable content on the store’s website – this is fuel, only with the presence of which excellent design and usability of the site will take you to success.
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